Hospitality · Iceland

ÖÖD Hekla Horizon

Mirror Suites

Glass, moss and a sky that changes every ten minutes. A hotel story about disappearing into the Icelandic landscape.

The brief

Show what it feels like to stay inside the landscape, not just in front of it.

Client · ÖÖD Hekla Horizon  ·  Location · Iceland  ·  Year · 2024  ·  Role · Concept, art direction, photography & modelling

The images

ÖÖD Hekla Horizon · Mirror Suites

Lounge corner with woven armchairs inside an ÖÖD Hekla Horizon glass suite, overlooking the Icelandic landscape

Inside the glass

Woman with red hair blowing in the wind, wearing a cream knit sweater and a navy scarf, outside ÖÖD Hekla Horizon in Iceland

Highland wind

Guest in a white bathrobe relaxing in an armchair inside an ÖÖD Hekla Horizon mirror suite, Iceland

Slow hours

Couple in white bathrobes embracing at the glass wall of an ÖÖD Hekla Horizon mirror suite, with the Icelandic highlands outside

Morning in the suite

Man drinking coffee at the floor-to-ceiling window of a glass suite at ÖÖD Hekla Horizon, looking out over the Icelandic plain

Coffee with a view

ÖÖD Hekla Horizon mirror suite glowing from inside at blue hour, under a dark Icelandic sky

Blue hour

The approach

Quiet images for a loud landscape.

Anna planned the shoot around the light rather than a shot list: blue hour for the glass, soft afternoons for the interiors, and people who move through the rooms the way guests really do.

The idea

Let the architecture almost disappear, so the landscape becomes part of the room.

  • Concept & moodboard

  • Casting

  • Location scouting

  • Styling & set

  • Photography: digital & drone

  • Post production

On set

A small crew, natural light only, and enough time to wait for the weather to turn.

The result

A library of images for web, social and press that feels like the stay itself.

Next project

The Glenrock →

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