Brand · Product
HAKA
Dish soap, hard sunlight and a model who refuses to take cleaning too seriously. A test shoot for HAKA.
The brief
Make cleaning products feel like a lifestyle brand: bright, funny and a little bit cheeky.
Client · HAKA (test shoot) · Location · Stuttgart · Year · 2026 · Role · Concept, art direction & photography
The images
HAKA · Product
Flash
Kraft
Nap time
Glass
Neutral
The hand-off
The approach
Product first, personality right behind.
Anna shot the HAKA range at home and in the studio with one model, hard sunlight and a bit of flash, to show how the products could live in real kitchens and bathrooms.
The idea
Treat everyday cleaning like a fashion editorial, so the bottles become the main characters.
Location scouting
Styling & set
Photography: digital
Post production
On set
A small crew, natural light only, and enough time to wait for the weather to turn.
The result
A library of images for web, social and press that feels like the stay itself.
